Squid Game Helps Netflix Earn More, Company Raises Revenue Forecast

Squid Game Helps Netflix Earn More, Company Raises Revenue Forecast

Post by : Monika

Photo: Reuters

Netflix, the world’s biggest streaming service, had a good quarter thanks to the huge success of its hit show “Squid Game.” The company announced that its earnings and revenue were better than expected. Because of this, Netflix raised its forecast for how much money it expects to make in the near future.

What Happened This Quarter?
Netflix shared its financial results for the recent quarter, and the numbers showed that things are going well for the company. The revenue, which is the money Netflix earns from subscriptions and other sources, was higher than many experts thought it would be.

One of the biggest reasons for this growth was the popularity of “Squid Game.” This South Korean drama series became a global sensation, attracting millions of viewers from many countries.

Why Is “Squid Game” So Important?
“Squid Game” was first released in late 2021 and quickly became one of the most watched shows on Netflix. The story is about a group of people who take part in deadly games to win a large amount of money. It captured the attention of people worldwide because of its unique story, interesting characters, and thrilling scenes.

Because so many people wanted to watch “Squid Game,” more people signed up for Netflix subscriptions. Even some who already had accounts watched the show again and talked about it with friends and family.

How Did This Help Netflix?
When Netflix has popular shows like “Squid Game,” it can attract more subscribers and keep existing ones interested. More subscribers mean more money for the company.

In the recent quarter, Netflix gained more new subscribers than it had predicted. This helped the company earn more than it expected.

Netflix also earns money from advertisements on some of its cheaper plans. With more viewers, the company can make more money from ads.

Netflix Raises Revenue Forecast
Because of the success this quarter, Netflix said it now expects to make more money in the upcoming months than it had previously predicted.

Raising the revenue forecast means Netflix is confident that the company will continue to grow and do well financially.

What Does This Mean for Netflix’s Future?
The success of “Squid Game” shows how important popular and original shows are for Netflix. The company is known for creating and buying many exclusive shows that you cannot find anywhere else. These exclusive shows help Netflix stand out and attract more viewers.

Netflix plans to keep investing in original content from different countries to attract a global audience. “Squid Game” is a great example of how non-English shows can become worldwide hits.

Challenges Netflix Faces
Even though Netflix is doing well, it faces challenges. Many other companies like Disney+, Amazon Prime, and HBO Max also offer streaming services. This means Netflix has to keep making good shows to stay ahead.

Another challenge is that some people share their Netflix accounts with others, which means fewer paying subscribers.

Netflix also has to be careful about spending too much money on making shows because producing good content costs a lot.

How Netflix Is Responding
Netflix is focusing on making new shows and movies that people will want to watch. It is also trying to offer more flexible plans for customers to choose from.

The company is trying to stop password sharing by asking users to pay extra if they share accounts with others. This could help increase the number of paying subscribers.

Netflix is also working on technology to make watching shows better, such as better video quality and easier ways to find new shows.

What Experts Say
Experts in the entertainment and business fields say that “Squid Game” has been a big win for Netflix. It shows that good storytelling and unique ideas can help a company grow.

They also believe that Netflix’s plan to invest in shows from around the world is smart because it can reach more people.

However, experts warn that the streaming market is very competitive, and Netflix must keep innovating to stay on top.

What Viewers Think
Viewers around the world have praised “Squid Game” for its exciting plot and strong characters. Many people talk about the show on social media and recommend it to friends.

Because of its success, Netflix has even made plans for new seasons and related shows to keep fans interested.

Netflix’s strong quarter shows that popular shows like “Squid Game” can make a big difference for streaming companies. The company’s decision to raise its revenue forecast shows confidence in its future.

As the streaming market grows, Netflix will need to keep making interesting and original shows that people want to watch. Shows like “Squid Game” prove that great stories can come from anywhere and reach people everywhere.


 

July 18, 2025 1:53 p.m. 737

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