Post by : Bianca Suleiman
In a significant move to enhance its media landscape, Sharjah has announced the establishment of 14 strategic partnerships aimed at boosting the emirate's film and creative industries. The agreements were signed on Wednesday, witnessed by His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, at the Sharjah Media City headquarters.
These collaborations focus on the development of the film sector, promotion of creative content production, and the establishment of a well-rounded media ecosystem that aspires to position Sharjah as a global media hub.
Strengthening Media in Sharjah
During the signing ceremony, His Highness commended the spirit of collaboration among government sectors, emphasizing that collective efforts will enhance professional standards and support the growth of new media skills that align with international trends.
His Highness reiterated that these partnerships aim to deliver a cohesive media narrative for Sharjah, reflective of its cultural identity and developmental ambitions. Furthermore, such initiatives are designed to attract more investment and talent into the media sector.
The Partnering Authorities
The strategic agreements involve a diverse array of both governmental and private entities, including:
Sharjah Police
Federal Authority for Identity, Citizenship, Customs and Port Security
Sharjah International Airport Authority
Environment and Protected Areas Authority
Sharjah Digital Department
Sharjah Civil Defence Authority
BEEAH Group
Sharjah Municipality
Sharjah Archaeology Authority
Sharjah Museums Authority
Sharjah Investment and Development Authority (Shurooq)
Sharjah Commerce and Tourism Development Authority
Air Arabia Group
Invest Bank
The involvement of these entities reflects a comprehensive approach by Sharjah, acknowledging that the growth of the media sector requires a multidisciplinary strategy.
Significant Dignitaries in Attendance
The ceremony welcomed various prominent figures, including:
Sheikh Saud bin Sultan Al Qasimi, Director General of the Sharjah Digital Department
Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of the Sharjah Commerce and Tourism Development Authority
Also present were senior officials and representatives from economic and investment institutions, underlining the importance of this progressive step for the future of Sharjah.
SHAMS Studios - A Central Initiative
A noteworthy focus of these agreements is the SHAMS Studios project, anticipated to emerge as one of the foremost media production centers in the region. This initiative is pivotal to Sharjah's vision of enhancing its media landscape and asserting itself as a leader in film and creative content.
SHAMS Studios aims to foster an environment where filmmakers and media creators can access state-of-the-art facilities, facilitating the influx of regional and international talent.
Comprehensive Facilities for Creative Production
The upcoming facilities at SHAMS Studios promise to provide extensive resources, including:
Pre-production support
Filming and shooting locations
Post-production technologies
Editing and visual effects services
Sound and audio design capabilities
This infrastructure will enable the transformation of creative visions into high-quality media projects that adhere to global standards, nurturing new talent in filmmaking and content creation across Sharjah.
Modern Infrastructure: Five Operational Studios
His Highness also received a comprehensive presentation on the SHAMS Studios facilities. The project will feature five studios, varying in size from 1,500 to 3,400 square meters, designed for extensive filming, commercial shoots, documentaries, and other high-end projects.
Additionally, specialized spaces will focus on:
Visual effects
Editing units
Sound design facilities
Such establishments are crucial for creating films, digital advertising campaigns, and streaming content that adhere to international quality benchmarks.
Sharjah's Elevated Global Standing
Through these new partnerships and developments in SHAMS Studios, Sharjah aims to secure its status as a pivotal center for film and creative content on the regional stage. The initiative intends to attract:
International filmmakers
Media organizations
Creative startups
Content creators
This project stands to invigorate the emirate’s economy, generating job opportunities and drawing investments both locally and from abroad. It will also serve as a platform for cultural storytelling while showcasing Sharjah's unique identity through media.
A Progressive Strategy for Media Advancement
These strategic partnerships highlight Sharjah's dedication to forward-thinking media development. By fostering collaboration between government, industry leaders, and creative organizations, Sharjah is establishing a robust foundation for media innovation.
The emirate aspires to cultivate a media ecosystem that champions creative talent, advances professional skills, and provides unparalleled production opportunities.
Through the SHAMS Studios initiative and the establishment of 14 pivotal partnerships, Sharjah is charting a path toward becoming a premier destination for media production in the region, igniting the creative spirit of filmmakers and innovators alike.
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