Saudi Designers Shine at London’s Selfridges Store

Post by : Bianca Suleiman

Photo: SPA

Saudi Arabia’s Fashion Commission has joined hands with the Cultural Development Fund and famous UK store Selfridges to highlight some of the Kingdom’s most talented fashion designers.

For the next two months, people visiting Selfridges in London will see clothes and designs created by Saudi designers who are part of the Saudi 100 Brands program and supported by the Cultural Development Fund. These designers mix modern Saudi style with creative and new design ideas.

Burak Cakmak, the head of the Fashion Commission, shared his excitement by saying, “This is more than just a fashion display. It shows how far Saudi fashion has come – from the heart of Riyadh to one of London’s most popular stores.”

The Saudi 100 Brands program has been helping designers improve their skills and build global careers. This new partnership with Selfridges is seen as a big step forward for the Saudi fashion world. It shows the world that Saudi fashion is growing and full of fresh talent. This event is also taking place during Saudi Arabia’s Year of Handicrafts 2025, a special year celebrating the country’s handmade arts.

Majed Al-Hogail, who leads the Cultural Development Fund, said this event shows how important fashion is becoming in Saudi Arabia’s culture and economy.

“Our creative people are changing the way the world sees Saudi art and style. They are sharing our heritage in a way that speaks to everyone,” he said.

This partnership is not just about fashion – it’s about telling the story of Saudi creativity, tradition, and new talent to the world.