Beyond the Clouds: Meghalaya Finds a New Tune in Tourism

Post by : Saif Nasser

Meghalaya, often called the “abode of clouds,” is getting a fresh new look. Once known mainly for its misty hills, waterfalls, and living root bridges, the state is now turning into a lively hub of music, food, and films. With a mix of modern attractions and local charm, Meghalaya’s government is working hard to make tourism not just beautiful, but memorable.

A New Face of Tourism

Chief Minister Conrad K. Sangma says that Meghalaya’s tourism growth is built on four main pillars — its natural beauty, local food, music, and culture. The idea is not just to bring visitors to see the hills but to let them feel the spirit of Meghalaya through its sounds, tastes, and stories.

The government recently launched the OneConnect Meghalaya Tourism Helpline and a new tourism website, making it easy for travelers to plan their trips. The aim is to turn tourism into an experience — from homestays filled with home-cooked meals to eco-tours that take visitors deep into nature.

“We want people to come here for the place, the food, our culture, and our music,” the Chief Minister explained.

Visitors Arriving in Big Numbers

The plan seems to be working. Tourist arrivals have grown from 10 lakh visitors in 2022 to 16 lakh in 2024, and the numbers are expected to rise even more once the Umroi Airport becomes fully operational in 2027.

But Chief Minister Sangma is careful not to let growth harm the environment. “We don’t want to pressure the environment with too many tourists,” he said. For example, only a limited number of people can visit the famous living root bridges each day, protecting them from damage. “We want tourism to grow, but in a way that keeps our fragile ecosystem safe,” he added.

Turning Up the Music

Music has always been at the heart of Meghalaya’s culture. The capital city, Shillong, has long been known as India’s “rock capital.” Now, the government wants to make it a full music capital with international concerts and festivals.

The Shillong Cherry Blossom Festival 2025 is the biggest highlight of the year, featuring stars like Jason Derulo, DJ Diplo, Aqua, and Nora Fatehi. In the past, big names such as Akon, Ed Sheeran, and Bryan Adams have already performed there.

The Chief Minister explained how the state has improved event planning. Roads near festival sites will be turned into no-vehicle zones, allowing people to walk freely. “During the Ed Sheeran concert, we stopped traffic and everyone walked — it was smooth and fun,” he recalled.

This kind of planning not only makes events safer but also creates a lively street culture with coffee shops, music performances, and plays — turning Shillong’s streets into open-air stages.

Lights, Camera, Meghalaya

Alongside music, the state is opening its doors to the film industry. Meghalaya’s government has launched a movie policy offering special financial help to filmmakers who shoot their movies in the state.

If a filmmaker shoots at least 75% of the movie in Meghalaya, they will receive ₹1 crore in incentives, plus another ₹50 lakh if they work with local artists and technicians.

“We want more movies in different languages — not just Bollywood,” said Sangma. “We want filmmakers to bring Meghalaya’s beauty, food, and people onto the screen.”

With its scenic hills, waterfalls, and villages, Meghalaya is becoming a perfect natural film set. This move not only promotes tourism but also helps local artists and businesses grow.

Building a Sustainable Future

The state’s tourism plan focuses on sustainability — balancing progress with protection. The government is encouraging homestays instead of large hotels so that the local community benefits directly. Visitors will be able to stay with families, enjoy local meals, and learn about traditional ways of life.

The plan also includes eco-friendly projects, like tours that teach visitors about local plants and wildlife, and food tourism, where travelers can explore Meghalaya’s unique dishes made from homegrown ingredients.

When Meghalaya hosts the National Games in 2027, it will not build a massive Games Village. Instead, players, officials, and guests will stay across local homes. This approach will share economic benefits with local families and reduce construction waste.

A State with a Soul

Beyond music, films, and food, what makes Meghalaya special is its sense of community. The people protect their environment, welcome visitors warmly, and keep their culture alive. The new tourism plan celebrates this spirit rather than replacing it.

“We want our food, culture, and traditions to be part of the whole experience — both for tourists and in films,” said Sangma.

From misty mountain trails to lively street concerts, Meghalaya is redefining what it means to travel in India. It’s not just a place to visit — it’s a place to feel, listen, and live.

Final Thoughts

Meghalaya’s new tourism plan is a smart mix of tradition and innovation. By bringing together music, food, films, and sustainability, the state is creating a model that celebrates both progress and preservation.

As the clouds roll over its green hills, Meghalaya’s melody grows louder — one that blends nature’s beauty with human creativity. And this time, the world is listening.

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