Google to Power LA28 Olympics with AI and Cloud Tech

Post by : Monika

On October 8, 2025, Google announced a major partnership with the Los Angeles 2028 Olympic and Paralympic Games, known as LA28. Google is set to be the official cloud provider and a founding partner for the Games.

This means that Google will provide advanced cloud computing and artificial intelligence (AI) tools to improve the overall experience for fans, athletes, volunteers, and organizers.

The collaboration is part of a broader trend of combining sports and technology. Google’s role will make the Olympics more interactive, personalized, and efficient. The partnership will also help organizers manage logistics, support a large volunteer workforce, and offer new ways for fans around the world to engage with the Games.

Google’s Role in LA28

Google’s involvement in LA28 is extensive. The company will provide cloud infrastructure, which is essential for storing and processing large amounts of data generated during the Games. This includes everything from athlete statistics to live event streaming and fan interactions on digital platforms.

Additionally, Google will provide AI-powered tools that can help in various areas. For example, AI can analyze data to predict crowd flow, assist volunteers in managing events, and provide fans with personalized content. This integration of AI and cloud technology will make the Games more seamless and enjoyable for everyone involved.

Enhancing the Fan Experience

One of the main goals of the partnership is to improve the experience for fans. Google’s Gemini AI model and the new “AI Mode” in Google Search will help fans find information quickly and easily. Whether it is game schedules, athlete stats, or historical data, these tools will make it simpler for fans to stay informed.

Moreover, Google’s technology will help deliver personalized recommendations. For example, a fan interested in swimming may receive updates and highlights related to swimming events. Fans who enjoy track and field will see content tailored to their interests. This personalization will create a more engaging and interactive experience.

The technology will also allow fans to interact with live events through digital platforms, including social media, apps, and websites. Fans can watch highlights, check stats, and explore interactive features while the Games are happening. This digital integration is particularly important for global audiences who cannot attend the Games in person.

Supporting Event Operations

Google’s AI and cloud infrastructure will also help with event operations. Managing an Olympic Games is a complex task. LA28 expects over 70,000 volunteers and workers to participate in running the events. Google’s technology will assist in coordinating schedules, providing real-time updates, and ensuring that events run smoothly.

For instance, AI can help predict crowd flow, allowing organizers to manage entrances and exits efficiently. Cloud technology ensures that critical data is always accessible to staff and volunteers. This helps avoid delays, confusion, and bottlenecks at venues.

Google’s tools will also support venue navigation. Fans attending in person will receive real-time directions and information about events, seating, and amenities. This will enhance the overall experience and make it easier for attendees to enjoy the Games.

Collaboration with NBCUniversal and YouTube

In addition to working with LA28, Google will partner with NBCUniversal and YouTube. These platforms will host Games-related content and broadcasts for fans around the world.

NBCUniversal, the official broadcaster in the United States, will use Google’s AI and cloud technology to improve the viewing experience across multiple platforms, including television, mobile apps, and websites. YouTube will host content such as highlights, behind-the-scenes footage, and interactive features, allowing fans to engage with the Games in new ways.

This collaboration ensures that fans, whether in the U.S., China, Europe, or other countries, can access content seamlessly and in real time. Google’s technology also allows for better analytics and personalization, making it easier for viewers to find the content they enjoy most.

Supporting Volunteers and Workers

Google’s technology is also crucial for the volunteers and workers who make the Games possible. Coordinating a workforce of over 70,000 people is a massive challenge. AI and cloud tools will provide staff with real-time information, schedules, and alerts, helping them perform their roles efficiently.

Volunteers will receive AI-powered guidance on where to go, which tasks to prioritize, and how to assist fans. This will make the event more organized and reduce stress for staff. The tools will also allow for quick communication between different teams, which is essential for handling emergencies or sudden changes during the Games.

Economic and Sponsorship Impact

Google joins other founding partners of LA28, including Starbucks, Honda, Comcast, and Delta. These partnerships are important for funding the Games and supporting infrastructure.

LA28 aims to achieve $800 million to $1 billion in new sponsorship deals in 2025, bringing total sponsorship revenue to approximately $2 billion. This financial support allows the organizers to build modern venues, invest in technology, and provide an outstanding experience for fans and athletes.

Sponsorship deals also highlight the growing role of technology in sports. Companies like Google not only provide funding but also bring expertise in AI, cloud computing, and data analytics to improve the event. This combination of money and technology ensures that the Games are innovative, efficient, and enjoyable.

Long-Term Benefits for the Olympics

Google’s partnership will have long-term effects beyond LA28. By introducing advanced technology into the Games, organizers can create a model for future Olympics. Other Olympic host cities may adopt similar AI and cloud tools to improve operations and fan engagement.

The use of AI can also help analyze athlete performance and provide insights that may influence training programs or strategies in future events. By collecting data on fan behavior, the Olympics can understand which sports or content attract the most attention and plan accordingly for future Games.

Furthermore, Google’s AI and cloud infrastructure will remain useful for post-event analysis. Organizers can study traffic patterns, fan engagement, and volunteer effectiveness to improve planning for future events.

Challenges and Opportunities

Managing an Olympic Games is always challenging. With millions of fans, thousands of athletes, and tens of thousands of volunteers, coordination is complex. Google’s technology will reduce challenges but cannot eliminate them entirely. Real-time problem-solving and human decision-making will still be essential.

However, the opportunities are significant. By integrating AI and cloud tools, LA28 can enhance fan engagement, streamline operations, and provide a safer, more enjoyable experience. This technology also allows the Olympics to reach a global audience, making the Games accessible to millions who cannot attend in person.

The partnership between Google and LA28 also shows the future of sports events, where technology is central to success. AI, cloud computing, and data analytics will play increasing roles in event management, broadcasting, and fan engagement.

Google’s partnership with LA28 represents a new era in the Olympic Games, combining technology with sports to create an innovative and interactive experience. Fans will enjoy personalized content, real-time updates, and interactive features, while athletes, volunteers, and organizers benefit from efficient tools to manage operations.

By using AI and cloud computing, LA28 demonstrates that technology can transform large-scale events, making them smoother, more engaging, and more inclusive. Google’s involvement ensures that the 2028 Olympics will not only be a celebration of sports but also a showcase of advanced technology.

This collaboration is a model for future global events, highlighting how partnerships between tech companies and sports organizations can create amazing experiences for fans and improve operational efficiency. The LA28 Olympics, powered by Google, will likely set a standard for how technology is integrated into major international events.