Legend Group Launches AED 500m Automotive Hub in Jebel Ali Free Zone

Post by : Bianca Suleiman

Legend Holding Group, based in Dubai, has announced a substantial AED 500 million investment aimed at expanding its operations within Jebel Ali Free Zone. This initiative will create a sprawling one-million-square-foot regional headquarters and export facility, a key component of the company's burgeoning automotive sector. Notably, this is one of the largest investments for the group in the region, aligning with Dubai's commitment to advancing its manufacturing and mobility arenas.

The new center will serve as the primary operational hub for Legend Motors, overseeing vehicle storage, preparation, distribution, and aftersales support for over 100 international markets. The construction will unfold in two phases, with the first phase slated for completion by April 2026, which will facilitate storage for up to 5,000 vehicles. The second phase aims to develop a multi-story structure capable of housing more than 20,000 vehicles by January 2028, thus significantly bolstering the firm's export capabilities.

Designed to foster an integrated operational framework, this development will incorporate automated systems to enhance vehicle management and logistical processes. Solar energy installations are also planned to reduce on-site energy consumption by approximately 15%, a step that fortifies the emirate’s commitment to sustainability in industrial practices. Additionally, the hub will feature a dedicated motorcycle assembly line, with an annual production capacity of up to 10,000 electric and traditional units for GCC markets.

Upon full activation, Legend Motors anticipates managing an annual vehicle inventory exceeding 120,000 units, thereby injecting vitality into one of Jafza’s most dynamic sectors. The expansion is projected to create numerous skilled job opportunities across engineering, logistics, and operations, enriching the UAE's industrial talent pool.

Currently, Jafza boasts over 940 automotive firms and leverages a direct connection to Dubai’s port and multimodal logistics systems. The strategic move by Legend Holding Group enhances the automotive cluster within the free zone at a time when the Dubai Auto Market—covering 22 million square feet—emerges as one of the globe’s premier automotive trade hubs.

This investment solidifies Dubai's standing as a vital manufacturing and re-export center, bolstering the emirate's ambition to cultivate a world-class mobility ecosystem, in line with evolving global demands and transport trends.