Post by : Mina Rahman
The eagerly anticipated romantic comedy Tu Meri Main Tera Main Tera, featuring the popular duo Kartik Aaryan and Ananya Panday, is set to premiere in theatres this Christmas. Directed by Sameer Sanjay Vidwans, the film offers a classic enemies-to-lovers narrative, with veterans Neena Gupta and Jackie Shroff playing pivotal roles. Despite its festive launch, the movie's advance ticket sales have been surprisingly low, hinting at potential difficulties at the box office.
Recent reports indicate that Tu Meri Main Tera Main Tera has sold approximately 51,000 advance tickets across India, with collection estimates around ₹2.36 crore, captured just hours before its release. This performance is notably underwhelming for a Christmas debut when film attendance typically surges. Unlike blockbuster action or franchise films, romantic comedies often open modestly, but this year poses additional challenges.
The primary obstacle for Tu Meri Main Tera Main Tera lies in the overshadowing success of Dhurandhar, which is enjoying an unprecedented run at the box office. Its immense popularity has led theatre owners to prioritize it over new releases. Additionally, the newly launched visual spectacle Avatar: Fire and Ash has further limited available screens for the romantic comedy, constraining its number of showings.
As per industry insights, theatre managers are hesitant to dedicate multiple time slots to Tu Meri Main Tera Main Tera, preferring films likely to attract larger audiences and profits. Major multiplexes have predominantly reserved their prime show slots for Dhurandhar and Avatar, with single-screen theatres following suit. The resulting scarcity of screening times is expected to significantly impact the film's initial weekend revenue.
Despite these hurdles, the film's production team holds onto hope that its captivating storyline and the chemistry between Kartik Aaryan and Ananya Panday, coupled with the holiday atmosphere, will draw viewers in the upcoming days. The cast and crew believe that positive word-of-mouth could gradually assist Tu Meri Main Tera Main Tera in finding its audience.
However, facing fierce competition from two strong films, Tu Meri Main Tera Main Tera has an uphill battle to establish a significant presence during the lucrative Christmas season. Only time will reveal whether this rom-com can successfully navigate its way through the current blockbuster landscape.
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