Apple's iPhone Pocket Sparks Online Controversy Amid High Price Tag

Post by : Bianca Suleiman

Once again, Apple has ignited discussions with its latest accessory, the iPhone Pocket, priced at an eye-watering £219.95. Introduced on Tuesday, the tech giant presented it as a designer carrying case for its iPhones. However, this announcement quickly turned into a target for online ridicule, with many questioning its practicality and steep price point.

Collaborating with Japanese fashion house Issey Miyake, the iPhone Pocket is available in vibrant hues. Apple described it as inspired by “a piece of cloth” and designed to provide an “extra pocket” for users. The collection boasts short straps in eight shades and longer options in three, showcasing a mix of style and function.

Social media reactions poured in swiftly. Many likened the case to everyday objects, with one user jokingly labeling it “$230 for a cut-up sock.” Others voiced concerns over its sock-like design and lack of zips, emphasizing security risks amid rising iPhone thefts. Humorous memes even compared it to the famous green mankini worn by Sacha Baron Cohen’s character, Borat.

In spite of the backlash, some supporters defended the price by highlighting the significance of the collaboration with Issey Miyake and viewing the accessory as a badge of brand legacy. The striking colors, limited-edition availability, and designer influence suggest that Apple aims to position the iPhone Pocket as a luxury fashion statement instead of just a practical item.

The division among fans and critics brings up larger questions about consumer loyalty in the tech arena. While Apple loyalists may regard it as a collectible item, many others see the steep price as a challenge to brand allegiance, blurring distinctions between tech and fashion.