Significant Surge in RTA's Digital Revenue Reaches AED 5.3 Billion by 2025

Post by : Bianca Suleiman

In a remarkable development, Dubai’s Roads and Transport Authority (RTA) has announced that it generated AED 5.3 billion through its digital channels in 2025, reflecting an impressive 20.6 percent growth from the previous year. This rise underscores the increasing dependency on digital services in Dubai’s transportation landscape and signifies the authority's ongoing commitment to technological advancements in public service delivery.

RTA reported over 628 million transactions processed via digital platforms in 2025, which represents a 13 percent uptick compared to 2024. With 105 digital services available across six diverse channels, the authority noted a remarkable 96 percent digital adoption. The customer satisfaction remained notably high, with an average happiness index of 98 percent.

His Excellency Mattar Al Tayer, the Director General and Chairman of RTA’s Executive Board, remarked that these results reflect the authority’s advanced digital transformation journey and its goal to create a holistic digital ecosystem that aligns with Dubai’s aspirations to emerge as a top-tier smart city.

He emphasized that the focus has shifted from merely digitizing services to building a cohesive environment driven by data-centric decision-making and intelligent technology. This evolution supports Dubai’s broader objectives, including improving living standards, enhancing government efficiencies, and increasing the emirate’s global competitiveness.

Al Tayer reaffirmed RTA’s dedication to augmenting digital services and implementing innovative strategies that enhance customer experiences, accessibility, and overall service delivery for both residents and visitors.

Impressive Metrics on Digital Performance

These robust achievements are evidenced by key performance metrics, with RTA achieving a 94 percent score on the Dubai Government's Digital Maturity Index, securing the highest Level 5 maturity status, placing it among the top four Dubai government entities for 2025.

Additionally, the authority recorded an 83 percent rating in the Digital Customer Experience category, reflecting a 12 percent improvement year on year. RTA also received a perfect score of 100 percent for accessibility for People of Determination, demonstrating its commitment to inclusive digital solutions that meet global standards.

Growing Trend of Smart App Utilization

The usage of RTA’s mobile applications experienced phenomenal growth, with smart services seeing over a 25 percent increase—an impressive 40 percent jump from 2024.

The RTA Dubai application introduced 18 new services aimed at fostering customer needs and facilitating government digital transformation efforts. The application now boasts over 1.2 million active users in 2025, reinforcing its status as the primary platform for RTA services.

Further, the S’hail application broadened its service array by adding features connected to Dubai's automated fare collection system, enhancing nol card services, and introducing new functionalities related to mobility. This expansion has contributed to a more integrated travel experience, emphasizing unified digital mobility services.

In total, visits to RTA’s smart applications skyrocketed to 68 million, marking a staggering 144 percent increase from the previous year. The demand for inquiries and journey planning surged, with 48 million requests recorded, a 48 percent rise year-on-year.

RTA plans to continue expanding the S’hail platform to ensure it remains Dubai’s central mobility app, simplifying customer access to various transport services within a single interface.

Enhanced Digital Outlets and Services

The RTA's official website also showcased impressive outcomes in 2025. The site now offers 103 services, performing around 11 million transactions and maintaining a customer happiness index of 96 percent.

To boost accessibility and service delivery, RTA introduced four new digital platforms catering to key initiatives such as the Road Safety Film Festival Competition and the Delivery Service Excellence Award. Additional online services addressed advertising fines, traffic violation disputes, and temporary transport permits known as “Naqel,” alongside an upgraded search feature to streamline user navigation.

Virtual Assistants Enhancing Digital Interaction

The virtual assistant “Mahboub” has become increasingly vital in facilitating user interactions. In 2025, RTA expanded and enhanced 15 digital services as part of its Services 360 Plan, escalating the total number of interactive services via Mahboub to 32.

These enhancements have driven heightened customer engagement, evidenced by a 20.6 percent increase in digital transactions compared to the previous year. Revenue through these channels similarly grew by 8.1 percent, showcasing the rising reliance on digital platforms for government interactions.

Increased Use of Smart Kiosks

Other service platforms like RTA’s smart kiosks also performed exceptionally well, offering 24 services related to drivers and vehicles, totaling over a million transactions in 2025.

Revenue from kiosks surpassed AED 425 million, which signifies a yearly growth of over 11 percent. To further enhance accessibility, RTA installed four additional interactive kiosks in Customer Happiness Centres throughout Dubai.

WhatsApp Services on the Rise

The authority’s WhatsApp channel exhibited positive growth as well, providing 16 services and generating more than AED 21.7 million through parking ticket reservations.

RTA also introduced the “Madinati” service via the Mahboub chatbot on WhatsApp, enabling users to report issues and connect with city services through a more user-friendly digital interface.

Strengthening Government Integration

Under the Dubai Government’s Services 360 strategy, RTA enhanced and launched 48 digital services across various platforms throughout 2025, which supports greater integration and improved customer journeys.

The initiative expanded its service offerings on shared government digital platforms, adding 14 services to the S’hail application, enhancing 23 services on Dubai Now, and improving 21 services through Invest in Dubai, along with 10 services available on Visit Dubai. RTA services were also integrated within the Build in Dubai platform.

These programs contribute to Dubai's vision of developing a connected government ecosystem, providing residents, businesses, and visitors easy access to a wide variety of services through unified digital channels.

International Accolades

The RTA’s commitment to innovation and digital excellence gained international recognition this year. The authority secured two prestigious Global Business Tech Awards, with the RTA Dubai application winning the “Best Application of Tech – Public Sector” award and the S’hail application being named “Best Mobile Tech of the Year.”

This recognition affirms Dubai’s status as a leader among global cities celebrated for advanced digital infrastructure and smart mobility solutions, further fortifying the emirate’s reputation for innovation and award-winning, customer-centric public services.

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