CFI partners with Etihad Arena to boost regional brand reach

CFI partners with Etihad Arena to boost regional brand reach

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Photo:X/@cfigroup_en

CFI, a top online trading company in the region, has joined hands with Etihad Arena in Abu Dhabi. This new partnership makes CFI the Official Online Trading Partner of the popular event venue.

Etihad Arena is a major spot for concerts, sports, and cultural shows. With this deal, CFI wants to connect more closely with people across the region by being part of big, exciting moments.

Thanks to this partnership, CFI’s name and branding will be seen throughout the Arena during its many events. This includes signs around the venue and digital ads seen by thousands of visitors all year round.

CFI will also have a special space at selected events to engage with fans in fun and interactive ways. They plan to give visitors a unique experience while showing how trading can be part of everyday life.

The company will also host guests in a luxury suite during major events and offer VIP rewards such as exclusive passes and meet-and-greets with performers or athletes.

Ziad Melhem, CEO of CFI, said the partnership shows their focus on performance and innovation. He added that it’s a great way to reach new audiences by being part of entertainment and cultural moments that bring people together.

Marcus Osborne from Etihad Arena said he was happy to welcome CFI as a partner, pointing out how both share the goal of creating amazing experiences.

This move also supports CFI’s larger plan to grow in Abu Dhabi. They already work with the Department of Culture and Tourism and want to keep building their presence in the capital through exciting partnerships like this.

July 3, 2025 1:34 p.m. 2454
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