Alfalite Appoints Mariano Aragón to Spearhead U.S. Expansion

Post by : Bianca Suleiman

Huelva, Spain  — Alfalite, recognized as the only European manufacturer of high-quality LED screens, has announced the appointment of Mariano Aragón as its Channel Sales Manager for the Americas. This pivotal role is focused on enhancing the company's presence in the U.S. market.

Positioned in the U.S., Aragón will lead efforts to cultivate strategic alliances with system integrators and tech providers within sectors such as broadcast, virtual production, workspace innovations, government, and Security Operations Centers (SOC).

Aragón expressed enthusiasm about his new role, stating, “Joining Alfalite is a thrilling opportunity. The U.S. is a global leader in technology and audiovisual production. Representing a European brand known for its engineering excellence allows me to forge lasting partnerships and broaden Alfalite's reach throughout the country.”

With over two decades of expertise in international B2B sales and market strategy in broadcast media and technology, Aragón has a solid history in business strategy and brand development. He has previously held the position of International Affiliate Sales Director at RTVE, Spain's national broadcaster in Miami, successfully amplifying RTVE's reach across the Americas. His experience also includes key roles at technology service firms like Level 3 and Ateme, in addition to a decade as an independent consultant helping organizations strategize market entry and expansion in the Americas.

Aragón earned a Bachelor’s degree in Economics from Universidad Autónoma de Madrid and an MBA from Universidad Pontificia Comillas (ICAI-ICADE).

In his new capacity, Aragón is set to elevate Alfalite's standing in broadcast and XR production, forging a sturdy network of partners while also venturing into workspace, SOC, and government sectors. “Our aim is to establish enduring collaborations and provide exemplary technical and commercial support throughout the U.S. market,” he noted.

Alfalite’s flagship products, including the Modularpix Pro and ORIM (Optical Resin Injection Module), are designed for superior color fidelity, durability, and performance on camera. The company’s LED solutions stand out for their energy efficiency, mechanical exactness, and reliability, making them perfect for corporate, public administration, and governmental deployments where quality and sustainability matter.

The U.S. is quickly embracing virtual production and XR technologies in television, advertising, events, and corporate context. Alfalite's total control over design and manufacturing alongside a European commitment to innovation positions the firm well to address this increasing demand.

Alfalite has already seen success in several U.S. projects, such as implementing the curved Modularpix Pro 1.5 ORIM® LED wall at the new Walmart TV studio in Bentonville, Arkansas, and installations in various religious spaces, showcasing the versatility of its technology.

“Mariano’s appointment signifies a crucial step in our international growth plan,” remarked Luis Garrido, Executive Director of Alfalite. “His broad experience in market development and in-depth knowledge of the broadcast and virtual production sectors make him the perfect candidate for leading Alfalite’s U.S. operations. With his leadership, we are confident Alfalite will continue to set new benchmarks for quality, innovation, and reliability in LED solutions.”