Yaanam 2025: India’s First Travel Literary Festival in Varkala

Post by : Naveen Mittal

Yaanam 2025: India’s First Travel Literary Festival Launches in Kerala

In October 2025, Kerala Tourism unveils a unique first: Yaanam 2025, India’s inaugural travel literary festival, set against the dramatic cliffs and shores of Varkala. From October 17 to 19, the festival will bring together travel writers, vloggers, artists, chefs, and storytellers — all converging to celebrate the intersection of journeys and narratives.

Yaanam is not merely a gathering of authors; it is a cultural convergence where stories, place, and experience fuse. It invites audiences to explore how travel shapes identity, memory and imagination. It also positions Varkala — known for its laterite cliffs and spiritual ambiance — as a stage for India’s emerging landscape of literary tourism.

This article examines the origins, programming, significance, and future of Yaanam 2025 — and what it reveals about the evolving bond between travel and culture.

The Vision Behind Yaanam

Yaanam was conceptualized by Kerala Tourism in collaboration with curators and writers, with the mission to blend words and wanderlust. It aims to:

• Celebrate travel narratives through writing, film, photography, food and sound.

• Foster cultural dialogue among creators and audiences around sustainable and inclusive tourism.

• Highlight Varkala as an experiential destination, showcasing its landscapes, heritage, cliffside vistas and seaside trails.

• Encourage narrative tourism, where travelers not only visit places but absorb and contribute stories.

The festival’s tagline, “Tales, Trails & Journeys,” signals its ambition: bridging movement and meaning — journeys that speak, trails that inspire, tales that transcend.

Varkala as the Canvas

Situated along Kerala’s western coast, Varkala offers a rare mix of natural beauty, spiritual ambiance, and coastal charm. Its signature feature: laterite cliffs descending into the Arabian Sea — dramatic backdrops that evoke reflection, solace, and narrative impulses.

By hosting Yaanam here, the organizers hope not just to celebrate travel writing — but to make the festival itself a narrative immersion. The cliffs, beaches, temple rituals, local life and seafood markets become part of the storytelling fabric.

Moreover, Kerala Tourism has committed infrastructure investments in the region, linking this festival to broader destination development and literary tourism promotion.

Program Highlights & Featured Voices

Yaanam 2025 boasts a lineup of 33 distinguished speakers across disciplines — writers, filmmakers, poets, travel journalists and performers. Notable participants include:

• Shehan Karunatilaka, Booker Prize–winning author

• Andrew Fidel Fernando, noted Sri Lankan writer

• Pallavi Aiyar, journalist & travel writer

• Nathalie Handal, poet and literary travel voice

• Local voices like Ullekh N. P., Anurag Mallick, Priya Ganapathy, Karen Anand, among others

Over three days, sessions will feature panels such as “In Search of Stories & Characters,” workshops in travel writing and photography, wellness storytelling, and local discovery walks that bring Varkala itself into the narrative.

In parallel, curated trails will take attendees along heritage walks, cliff-edge treks, beach rituals and community experiences — turning the surrounding landscape into a living text.

Culinary storytelling, film screenings, live performances and interactive sessions add layers to the festival experience, making it more than a literary event — it becomes a festival of journey and place.

Significance: Why Yaanam Matters

A new paradigm in travel culture

Yaanam pioneers a genre: travel literary festival, where tourism and literature are not just adjacent but intertwined. It encourages travelers to become storytellers and storytellers to become travelers.

Tourism with depth

Rather than superficial consumption, Yaanam promotes reflective travel — journeys enriched by narrative understanding, place context, cultural sensitivity and personal resonance.

Destination branding

For Varkala and Kerala Tourism, Yaanam is both cultural soft power and strategic brand building. It signals a shift toward cultural tourism that values narratives as much as landscapes.

Inspire a new generation of creators

By spotlighting storytellers, vloggers, and cultural voices, Yaanam builds community and inspires young travelers and writers to frame their journeys not just in images, but in meaning.

Sustainability & inclusive tourism

One of Yaanam’s goals is to champion sustainable, inclusive tourism — weaving in themes of local empowerment, ethical travel, environmental sensitivity and narrative equity.

Challenges & Considerations

• Balancing scale and intimacy: Literary festivals must manage crowd size so that sessions remain interactive and emotionally resonant.

• Accessibility: Ensuring that writers and audiences from diverse backgrounds — regional, rural, underrepresented — can participate meaningfully.

• Cultural representation: Avoiding tokenism and ensuring local voices shape storytelling, not just as subjects but as creators.

• Logistics and content curation: Coordinating travel trails, performances and parallel sessions in a coastal town with infrastructure constraints.

• Sustainability: Minimizing environmental footprint, promoting responsible travel practices during the event itself.

If Yaanam succeeds, it could set a model for travel literary festivals across India and beyond.

Travel Literary Festivals: A Global Context

While Yaanam may be India’s first, the idea of literary-meets-travel festivals has precedent globally. Events combining writing, place, exploration and storytelling are gaining traction in cultural capitals and travel hubs.

Yaanam’s novelty is not in combining travel and literature — it’s doing so at scale, with institutional support, and rooting it in destination culture rather than imported literary formats.

If it continues, Yaanam might serve as a template: festival editions in different travel-rich destinations each year, turning India into a hub for narrative tourism.

How Attendees Can Make the Most of Yaanam

1. Balance sessions and trails: Allocate time for talks and on-ground exploration to feel the place, not just listen about it.

2. Go beyond listening: Participate in workshop sessions, open-mic storytelling or community walks.

3. Engage locals: Use trail breaks to meet artisans, local guides, and storytellers. Their narratives anchor cultural depth.

4. Collect tangible memories: Use notebooks, voice memos, sketches — create your own travel narrative from festival artifacts.

5. Continue beyond the festival: Join online communities, write your own travel pieces, share reflections and connections.

The Future: What Yaanam Could Become

• Rotating locations: The festival could travel every year — each edition in a new Indian travel-rich region.

• Expanded formats: Youth editions, school programs, rural trails, travel fiction contests.

• Institutional integration: Partnerships with universities, tourism boards, literary bodies, travel startups.

• Year-round narrative platforms: Podcasts, publication of traveler anthologies, curated travel journals tied to festival themes.

• Cultural tourism clusters: Literary trails linking places mentioned in famous travel writings, travel maps built around storytelling.

If nurtured well, Yaanam might transform Indian tourism — from checklists of monuments to layers of stories, meaning and belonging.

Frequently Asked Questions

Q. What is Yaanam 2025?
Yaanam 2025 is India’s first travel literary festival, held October 17–19 in Varkala, Kerala, uniting travel writers, vloggers, artists and storytellers.

Q. Why Varkala?
Because of its expressive natural beauty — cliffs, sea, heritage — Varkala serves as both backdrop and narrative source for travel storytelling.

Q. Who are some featured speakers?
Notable names include Shehan Karunatilaka, Andrew Fidel Fernando, Pallavi Aiyar, Nathalie Handal, local travel writers and poets.

Q. What kind of activities will be included?
Panel discussions, writing & photography workshops, travel trails, cultural performances, culinary storytelling, and immersive local walks.

Q. How does Yaanam differ from a standard literary fest?
Yaanam weaves place into story. It encourages participants to experience travel narratives — not just listen to them — making the festival itself a journey.

Conclusion: The Storytelling Journey Begins

Yaanam 2025 marks a bold new chapter in India’s cultural and travel landscape. It invites travelers to look deeper — at landscapes, narratives, people and identity.

In Varkala, over three days, stories and journeys will converge, sparking new voices, new travel impulses, and new ways of seeing place. Yaanam is not just a festival. It’s a promise: that travel is more powerful when it becomes story — when we carry journeys not just in photos, but in our hearts and words.

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