Bharti Airtel Unveils New Cloud and AI Platform for Businesses

Post by : Monika

Photo: Reuters

Bharti Airtel, one of India’s biggest telecom companies, has launched a new cloud platform and special tools powered by artificial intelligence (AI) to help businesses and telecom firms. This major step has been taken through Airtel’s digital technology branch called Xtelify.

The new tools are made for companies in India and other countries. Airtel has partnered with three other telecom groups: Singtel from Singapore, Globe Telecom from the Philippines, and Airtel Africa. These companies will help bring the service to more countries, especially in Asia and Africa.

This move shows that Airtel wants to be more than just a mobile or internet service provider. It wants to become a full digital technology company that helps businesses save money, work smarter, and provide better service to their customers.

What Airtel's Cloud Platform Offers
The cloud platform includes two important types of services:

Infrastructure-as-a-Service (IaaS): This means businesses can use powerful computer systems, storage, and network tools without buying them. They can rent these tools from Airtel.

Platform-as-a-Service (PaaS): This allows developers to create and run apps or services using Airtel’s cloud. They don’t need to worry about building or managing the backend technology.

The cloud service is built in a way that it can grow as businesses grow. It is also secure, meaning it protects company data from cyber-attacks or data loss.

One of the best parts is that this service can help businesses cut their cloud spending by up to 40%. That means they can save a lot of money, especially small and medium companies who may not have big budgets for technology.

 AI Tools for Telecom Operators
Along with the cloud service, Airtel is also offering smart AI tools. These tools are made especially for telecom companies, but businesses in other industries can use them too.

The AI tools include:

Data analysis engine: This can handle huge amounts of information quickly. It helps telecom companies understand how their services are working and where they can improve.

Workforce management module: This helps companies plan their work better. It can figure out where workers are needed most, how to avoid delays, and how to increase efficiency.

Customer engagement tools: These tools help companies give faster support to their customers. They can also handle questions or complaints across different platforms like phone, email, or social media. It improves the overall customer experience.

All these tools are meant to help companies serve people better, faster, and with more accuracy. They can also help increase revenue per customer, which is known as ARPU in the telecom world.

 Why This Is a Big Deal for India and Airtel
India’s cloud market is growing very fast. In 2023, it was worth around $8.3 billion, and experts think it will reach over $24 billion by 2028. That means more businesses in India are moving their work online and using cloud services.

Until now, many of these services were controlled by foreign companies. Airtel wants to change that by offering a homegrown solution—something made in India, for India and beyond.

This also fits with India’s bigger goal to build its own digital systems, including secure data storage and local cloud services. The government wants important data to be stored within the country for privacy and safety reasons.

By building its own cloud and AI services, Airtel is helping India become more independent in the tech world.

 Airtel’s Global Partnerships
Airtel has made smart partnerships with three well-known telecom groups:

• Singtel (Singapore)
• Globe Telecom (Philippines)
• Airtel Africa

These partners will help Airtel roll out the cloud and AI services in their regions too. That means Airtel’s tools won’t just be used in India—they will be used in countries across Asia and Africa.

These companies already work in many countries and have millions of users. This helps Airtel quickly scale up and reach new markets without starting from scratch.

 Other Things Airtel Is Doing
This is not Airtel’s first move in digital technology. Earlier, Airtel also worked with Google Cloud to create a sovereign cloud. That is a special type of cloud built only for Indian companies, where all data stays within the country.

Airtel also started a partnership with Perplexity AI, a growing search tool. As part of the deal, Airtel is giving a free one-year subscription to its 360 million mobile customers so they can use AI-based search for free.

All of this shows that Airtel is very serious about growing in the digital space, not just in mobile and broadband services.

 Why Airtel’s New Launch Matters

• Airtel is becoming a technology leader, not just a phone company.
• Businesses in India need cheap and smart cloud tools, and Airtel is giving them that.
• By using local services, India can protect its data and rely less on other countries.
• Telecom companies can use the tools to improve service and increase earnings.
• Other countries may also start using Airtel’s platform through its partners.

 What Could Happen Next?

• Airtel’s new cloud and AI services are likely to bring big changes in how businesses and telecom firms operate.
• More companies will start moving their work online to save costs.
• Better customer service could lead to happier users and more loyalty.
• Airtel might bring even more tools in the future, like cybersecurity or analytics.
• The government may update rules to support cloud and AI services as demand grows.
• Rival companies might also launch their own platforms, leading to healthy competition and more choices for businesses.

Feature    Details

• What launched    Airtel Cloud and AI tools through Xtelify
• Who it’s for    Businesses and telecom companies
• Main services    Cloud computing (IaaS, PaaS), AI tools for data, workforce, and service
• Key partners    Singtel, Airtel Africa, Globe Telecom
• India’s cloud market    $8.3 billion in 2023 → $24.2 billion by 2028
• Main benefits    Save up to 40% in cloud costs; better service quality
• Notable initiative    1-year free Perplexity AI for 360M Airtel users
• Strategic impact    Supports India’s digital independence and cloud development

Bharti Airtel's new launch is a clear signal that the future of telecom and business technology lies in smart software, AI, and cloud computing. With strong partnerships, local focus, and global ambition, Airtel is building tools that could help thousands of companies improve, save money, and grow faster.

Airtel cloud services